Candidate Attraction

Candidates expectations of the world of work have evolved. Enhance your talent attraction strategies to meet them where they are.

As technological disruption, growing talent shortages and evolving candidate expectations increase the complexity of workforce needs, organisations must optimise talent strategies to build a robust talent pipeline and meet their business goals. Candidate attraction efforts need to be more targeted, proactive and relevant, to ensure companies stand out from the crowd.

Our attraction capabilities span every touch point: media channels specific to a business’s target audience; attention-grabbing creative adverts; compelling messages that encapsulate your organisation’s offering; and an engaging, seamless web experience with relevant, inspiring content.

Market Intelligence

Strategic workforce planning, salary benchmarking and competitor analysis are all essential for attracting, hiring and retaining talent but without real time labour market data and analysis, how do you make the right decisions for your business?

With access to decades of market trends and powerful labour market insights, we can help you take the guesswork out of attracting the right talent and gain a competitive advantage.

Employer Brand & Employee Value Propositions

A strong Employer Brand and Employee Value Proposition (EVP) form the foundation for impactful talent attraction campaigns. At Talent Solutions, we can work with you to develop your employer branding, implementing it throughout the candidate experience from job advert through to onboarding.

On top of this, our in-house EVP specialists define and refine an employer brand that resonates with both passive and active candidates, and complements your consumer brand. Using focus groups and independent research to understand the values, motivations and needs of your ideal candidates, we’ll ensure our advertising and communications delivers.

Attract Diverse Talent Pools

If you’re looking to improve the diversity of your workforce, we can support with attraction campaigns designed specifically to attract new talent pools which haven’t previously been accessible to your business.

As part of ManpowerGroup, we are consistently recognised for our diversity – continually investing in technology and practices to support you to attract, recruit and retain diverse talent.

Digital Services, Design & Architecture

A candidate experience with a seamless application process is fundamental to increased engagement, conversion and Return on Investment. With expertise in Digital Services, Design and Digital Architecture, we can support you to create a winning user experience to attract the best talent.

Media & Campaign Strategy

With a proven methodology in Media & Campaign Strategy, alongside our award-winning Talent Attraction and Media functions, we have developed a strong formula for delivering campaigns that fulfil your hiring demand and elevate your employer brand.

We advertise where your ideal candidates are. And at every stage, we will measure, monitor, track and optimise all channels in real time, to ensure the best possible outcomes.

Candidate Comms & Experience

Managing the candidate journey can make the difference when attracting talent and retaining them throughout the recruitment process. Our tailored solutions within candidate attraction focus on not only developing a compelling value proposition, but also amplifying it, positioning you as an employer of choice among your target market.

Social Media Management

Social media can be a powerful tool for employer brand building, candidate attraction and employee experience. With extensive experience in the creation, development and full management of social media pages, we can ensure your page cuts through the noise and delivers industry leading engagement and conversion.

With the flexibility and scale of our attraction capabilities combined with our expertise in Talent Marketing, we provide global, integrated data-driven solutions across the talent lifecycle from employer branding, market insight, talent strategies and channel planning through to activation.


We help organisations accelerate performance by building the capability to adapt their workforces for today, and for whatever the future holds.


Tailored, scalable recruitment strategies that enable organisations to focus on core processes that matter.


Our in-house experts work with businesses to build bespoke recruitment campaigns, helping you to attract the right talent at the right time.


Access critical talent quickly with our data-driven insights and best-in-class recruitment methodologies.


Using market leading insights tools, we map the talent for the skills you’re struggling to find, building a detailed picture of candidate working preferences, talent availability and salary expectations.


Build a strong, talent-based foundation for strategic workforce initiatives to enable long-term growth. We provide a collaborative, insight-driven approach from workforce planning to talent optimisation, and implementation to upskilling/reskilling.


With the proliferation of workforce data, organisations need a partner to help them drive insights that accelerate strategic, forward looking decisions. By leveraging assessment and our deep analytics capabilities, we deliver talent insights that enable workforce optimisation.

Need talent or help with your workforce strategy?