A great hiring experience won’t just help you to attract the best talent on the market to your business. It will also help your organisation to nurture the customers who buy your products and services.
These days, your employer and consumer brand are interdependent. Individuals are more likely to apply for jobs with companies that they buy products and services from, while a positive hiring experience will encourage them to further engage with your company as a consumer. But it works the other way, too. 54% of workers say that a negative hiring experience makes them less likely to purchase a company’s products and services, while 50% say the negative candidate experience of a friend would deter them from buying from that organisation in the future.
It’s clear that businesses must pay close attention to their candidate experience, since it will not only significantly benefit the recruitment process, but also the wider commercial success of the organisation.
Building Effective Hiring Experiences
In today’s labour market, where 50% of UK employers are struggling to fill job vacancies, it’s never been more important for organisations to align their hiring processes with the behaviours of the candidates they want to attract.
Working in partnership with The Recruitment Events Co., I was pleased to recently host a webinar with my colleague, Client Services Director Jo Taylor. During the webinar, we explored the negative hiring experiences that have the biggest impact on buying behaviour, and the ripple effect that takes place in the wider consumer market when negative hiring experiences occur.
We invite you to listen to a recording of the webinar here:
If you’d like to learn more about the role of candidates as consumers, please download our whitepaper Add to Cart – Candidates Are Consumers, Too.